Location: Remote

Type: Part-time or project-based, negotiable to expand

Reports to: CEO

The Opportunity

Webacy builds the risk intelligence layer for digital assets. We help wallets, protocols, exchanges, institutions, and ecosystems understand and mitigate on-chain risk in real time using AI-driven data, behavioral signals, and deep technical analysis.

Our products power transaction screening, account analysis, token and contract risk detection, stablecoin integrity monitoring, ecosystem-wide risk insights, and so much more. We work with some of the most forward-thinking teams in crypto and fintech, and we’re entering a new phase of growth.

We’re looking for a Product Marketing Lead to help us bring that story to market.

The Role

This is a hands-on product marketing role for someone who can take complex, technical products and translate them into clear, compelling narratives that resonate with senior decision-makers.

You will own how our products are positioned, explained, and packaged across channels including email, social, sales materials, and customer-facing content. This is not a “content calendar” role. It’s about clarity, coherence, and conviction in how we talk about what we build and why it matters.

You’ll work closely with the CEO, product, and growth to turn deep technical capability into messaging that drives adoption, trust, and revenue.

Key Responsibilities

• Own product positioning and messaging across Webacy’s product suite
• Translate complex technical capabilities into clear value propositions for executives, risk & product teams, and operators
• Develop and iterate on:
  • Sales decks and one-pagers
  • Product pages and feature explainers
  • Email campaigns and lifecycle messaging
  • Social content that explains “why this matters,” not just “what we built”
• Partner with product and engineering to deeply understand how things work and where we’re differentiated
• Help define ICP-specific narratives (wallets, exchanges, institutions, ecosystems, etc.)
• Bring structure and consistency to how products are named, framed, and rolled out
• Support launches, announcements, and ongoing go-to-market efforts

What We’re Looking for